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Research papers

How we see the world without seeing it

This presentation describes a digiqual study applying a new way of exploring the drivers of the current smartphone app boom. Using a hybrid approach, 'tested and trusted' and never-used-before qualitative techniques were combined to gather truly...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Ute Rademacher, Josephin Wandt
Company: Colibri Research
March 17, 2013
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Citation

Rademacher and Wandt (2013a, March 17). How we see the world without seeing it. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-we-see-the-world-without-seeing-it


Research papers

Bag stories

Greet, Wendy and Ute shamelessly talked with women about the content of their bag. So did their partners around the world, from Shanghai to Stockholm. Bags from 15 countries will tell the stories of their owners. Female insights based on one of the...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Ute Rademacher, Wendy Hesseling, Greet Sterenberg
Company: Colibri Research
November 20, 2008
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Citation

Rademacher, Hesseling and Sterenberg (2008a, November 20). Bag stories. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/bag-stories